4 Expert marketing tips to promote your Agent of the Year win
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4 Expert marketing tips to promote your Agent of the Year win

Josiah Eadie

JOSIAH EADIE

Let the world know you're an Agent of the Year award winner

 

Kudos for taking out an Agent of the Year title, now it’s time to let the world know you're a top-ranked Australian agent. 

 

For the 2019 awards we've launched a dedicated section in your Dashboard so you can can easily share your success on your social media channels, with your local media, on your printed materials and in your office - we've even designed you a personalised trophy* to display in your office.

 

2019 Agent of the Year trophy

 

Purchase trophy
 

4 easy ways to start promoting your Agent of the Year title  

1. Promote your win to thousands of potential vendors with Promoter Premium

2. Share your personalised social media assets 

2. Pitch your win to local media with a pre-prepared media release

3. Use your personalised winner logos in your emails and agency marketing

 

Let's get started! 

Go to your Dashboard and hit the 'Awards' heading in the menu. If you've won an award, all your assets will be listed here.

 

 

1. Promote your win to thousands of potential vendors with Promoter Premium

Use RateMyAgent's Promoter tool to turn your Agent of the Year award wins into attractive display ads** that target thousands of potential customers in your local market.

 

As a Google Premier Partner, RateMyAgent's Promoter utilises Google Ads technology to track the movements of potential clients in your target geographical area as they move around the internet, and then presents your awards ads on the sites they visit online, as they browse them.

 

Easily promote your 2019 win in less than four clicks.

 

RateMyAgent is a Google Premier Partner

 

 

2. Share your personalised social media assets 

Each award has personalised images with your name and award title and headshot on so you can share your success on social media and let your followers know you've won.

 

How to: In the 'Awards' tab, you'll see your winning titles. ie. Suburb Winner - Northcote. Click the 'share on social' link to expand this section and reveal social sharing buttons for Facebook, LinkedIn, and Twitter. All of these have been set up for you already - just add a few words to personalise your post and you're set. Why not add a #aoya2019.

 

Won multiple titles?

If you've won multiple award titles, you'll have separate social sharing options for each individual award.  

 

dashboard-2019

 

  

3. Pitch your win to local media with a pre-prepared media release

The Agent of the Year Awards are the only awards in Australasia to use consumer feedback to determine success of an agent, if you've won a title it's because your customer feedback and sales results have been consistently excellent through 2018 - proof that you’re a valued voice in the community.

 

Make sure your local media know this.

  • Download and edit the media release.
  • Add your winning title/s
  • Insert a URL to link to your profile
  • Add a personal quote to showcase your passion for real estate
  • Change the date
  • Add your media team's contact details so media can contact you 
  • Benefit from the RateMyAgent co-branding - validation from an independent website. 

 

Your teams PR or Comms manager may be able to help.

 

Then email the release to your local media outlets. Let them know you’re available for input to real estate articles/radio shows through the year and that you’re a winner in Australia’s largest real estate awards - and the only awards to use customer feedback as a measure of your success.

"You’re a winner in Australia’s largest real estate awards - and the only awards to use customer feedback as a measure of your success." 

TIP: Don't overlook local influencers such as Bloggers and Podcasters who may be looking for expert advice from an agent. Every result is an excellent bit of content for your digital marketing campaign, and increases your digital footprint.

 

 

4. Use Agent of the Year winner logos in your emails and agency marketing

Connect your vendors to your winning profile via your emails so they can easily get to your profiles. It's a free, simple way to make the most of your reviews and Agent of the Year Award title. 

 

Your database is a powerful networking tool, so make sure you're not missing the chance to market your digital profile. Connecting customers to your reviews means they can see exactly why you’re an agent they should be in touch with.

"Connecting vendors to your reviews means they can see exactly why you’re an agent they should be in touch with". 

Winning a 2019 Agent of the Year means you're recognised as one of the leading agents in the country - in fact, it puts you in the top 6% for Australia.

 

Now it’s time to take your title and make it work for you!

 Purchase trophy


Does your profile look as good as it can?

If you're not a subscriber to RateMyAgent marketing tools then you won't have access to our Premium Profile, including Promoter Premium, which lets you add branding and a cover image to your page and use Promoter awards templates. Make sure your profile stands out. 

 

 

 

*Trophies are not available for New Zealand awards categories in 2019.

**Only available with Promoter Premium.

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