BY HARRY TUNNECLIFFE
27 APRIL, 2018
These days, the power of social media to start conversations is just as strong as traditional media like TV, radio or newspapers. And it's only becoming more popular.
According to the 2017 annual Social Media Report from Sensis, 79% of internet users have a social media profile. This is a significant increase from 69% in the 2016 report.
And we use social media a lot - over half of us access it daily, while 35% use social media more than five times per day. So it's no surprise the average daily time spent on social media is over 90 minutes!
Facebook is by far the preferred platform, used by 94% of those with a social media profile. LinkedIn and Twitter are also popular, used by over a quarter of Australians.
Trying to promote your business and share content on social media can be very time consuming, and also daunting for many who have limited experience online. But the numbers show that social media represents an audience that is simply too big to ignore.
RateMyAgent’s Social Media Manager tool makes you an instant social media expert. The tool allows you to schedule and post your reviews, new listings and sales to your social media accounts quickly and easily – in fact, once it’s set up, you won’t need to do a thing.
Social media use is not just a ‘young person’s game’. According to the Sensis report, 51% of 40–64 year-olds used social media at least once a day, a 13% increase from 2016 numbers.
"Over half of 40–64 year-olds use social media at least once a day, a 13% increase from 2016."
This makes social media a key information source for people throughout their ‘property lifecycle’; whether they’re looking to sell their first property to scale up to a larger home, sell their family home to scale down, or sell an investment property to realise a capital gain.
Despite all this, the social media presence of small businesses - including real estate agents and agencies - is lagging behind consumer use. According to the Sensis report, 47% of small businesses have a social media presence, compared with 60% of large businesses.
The biggest barrier for businesses in using social media is creating interesting and diverse content for their target market – yet the most effective kind of content a small business can offer is right under their noses, in the form of customer feedback.
Unlike information from traditional mass media, information fed through social media platforms like Facebook usually comes from a friend, friend-of-a-friend or someone else close to the user’s immediate circle. The fewer the degrees of separation, the higher the level of trust.
Setting up your Social Media Manager is pretty simple. All paid subscribers have access to the tool.
Just head to your Dashboard and select Social Media Manager from the dropdown menu.
If you're getting stuck, try this short, helpful guide: How to: Set up your Social Media Manager
Find out more about our Social Media Manager tool and how it can automate your social media activity - leaving you more time to do what you do best - be a real estate agent.
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