BY HARRY TUNNECLIFFE
4 MAY, 2018
When marketing for real estate, it’s vital to give the vendor the right kind of information – the kind that will help them decide whether you’re the best person to sell their property; Listing Reports help do just that!
So it comes as no surprise that 63% of 2018 Agent of the Year Award winners use RateMyAgent's Digital Listing Reports, compared to just 17% of Agents who did not win a 2018 Award.
That's a big incentive to start using Digital Listing Reports. But why do they work?
Many agents make a listing appointment; then send the vendor a pre-listing kit with pages of information about their agency, along with comparable sales data for the area.
63% of 2018 Agent of the Year Award winners use RateMyAgent's Digital Listing Reports, compared to just 17% of Agents who did not win a 2018 Award.
That form of real estate marketing presents a problem. The vendor needs to know whether you, as an individual, are the right person to sell their property. Knowing your agency’s history won’t help them determine that. Nor will a raft of comparable sales data.
When someone considers selling, they want an agent with two qualities:
If you have a Professional or Enterprise Subscription to RateMyAgent you can create a Listing Report that features up to 10 reviews from other vendors – giving your potential client objective opinions from other ‘locals’ about your trustworthiness and professionalism.
Each review is linked to a recent transaction – enabling the vendor to assess your market experience quickly and easily by seeing the property you sold for each person, and the sale price you achieved.
Click above for an example of a listing report
Professional and Enterprise Subscription holders can prepare a Listing Report in just 5 minutes. Add up to 10 of your best reviews and our software will automatically link each review with the relevant transaction; marketing for real estate agents has never been easier or looked so good!
Then, all you have to do is email or SMS the Listing Report to your potential client before the listing appointment. This way, you’re not only providing the information they need to decide whether you’re the right agent for the job, but giving them time to digest it instead of introducing it to them on the spot during the listing appointment.
This is a far more efficient and focused way of doing business. It leaves you free to focus on what’s really important during the listing presentation – understanding the vendor’s circumstances, needs and expectations; and explaining how you’ll market and sell their property for the best possible price.
"Listing Reports can feature up to 10 of your best reviews – giving your potential clients objective opinions from other ‘locals’"
Bring your pre-listing kit into the 21st century
Traditionally, agents would print and bind a listing presentation; then deliver it personally or use a courier. These days, this poses two problems – and the Listing Report provides solutions.
1) It’s a digitally-driven world, and people are working longer hours than ever before. They want access to information 24/7. They may not be at home to receive a package, and they don’t want to carry around a bulky document.
Listing Report's are digital, so vendors can save it to their device and read it whenever it suits them – on the train to work, during lunch, or at night when the housework is done and the kids are in bed.
These days, vendors also expect documents to be shareable. They can forward the Listing Report to their partner, financial advisor or others involved in the transaction.
2) Today’s vendors are environmentally conscious, and frown upon documents with pages and pages of material. The Listing Report is digital, so it’s the right choice for the vendor and the environment.
Listing Reports are saveable, shareable and paperless – providing the information vendors need, when they need it, in the format they expect.
It's no wonder over 63% of 2018 Agent of the Year Award winners used Listing Reports, compared with just 17% of agents who didn't win a 2018 Award. Join the winners and make a listing report!
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