Understanding Digital Display Networks - 101 Agent Promoter, RateMyAgent's latest marketing tool, makes reaching customers online a simple task of just a few clicks, but it's simplicity shouldn't let it's power be overseen. Promoter connects your reviews to a targeted audience of thousands via digital display networks (DDN) so your brand gets seen - but what does that even mean? A little background The world of online advertising moves fast. You know you have to get on board to get your name out there – but when you’re flat out dealing with clients or building an agency, the last thing you want is to get bogged down in the technicalities of making it happen. It's complex, and can be overwhelming to keep up with constant changes. So let's look at the basics of DDNs, and how they can help you harness the power of targeting and maximising the effectiveness of your digital marketing spend. 6 ways Digital Display Networks give you power 1. Access to online ad space (inventory) DDNs are run by third parties. The networks are a collection of spaces on websites where you see normally see adverts. All advertisers can access these spaces and purchase them to display their brand - in this case, RateMyAgent purchases the space for you to use and fills the spaces with an agent's Agent Promoter campaigns. Giving you access to the power of the networks, without the hassle. 2. Effective targeting These spaces can be used to effectively target the right audience. They are part of a huge digital network which remembers users habits and interests, storing them for improved targeting. This means digital advertising offers a stronger ROI then traditional marketing as you're only hitting interested people. 3. Benefits from the power of Google Google is a powerful tool. It looks into browsing habits and builds profiles on it’s users, including (but not limited to) geographic, demographics, interests, affiliations etc. These insights are then used for powerful targeting. 4. Appear on high traffic websites RateMyAgent's Agent Promoter tool gives you the power to target customers in your local area without hassle. It puts your branded adverts on the most highly trafficked websites, ie. news sites under the Fairfax and News Ltd brands, as well as thousands of sites your consumers are searching on a daily basis. 5. Get seen by an audience that wants to see you Digital targeting means your consumers will see your Promoter ads. They don't need to drive past a billboard or an office window. The ads are displayed directly to them when they are online. 6. Connect with the right locals at the right time For businesses, having easy access to targeted advertising through Promoter means agents can easily connect online. Clever targeting means you're connecting with the right people, with the right message, at the right time. The people who have shown Google that they're interested in a certain product, brand or service - in this case, property. 'Digital Display Networks allow you to appear on some of the most highly trafficked websites in Australia.' DDNs - connecting you with the right digital audience The networks enable you to advertise across all devices that your target market uses: PCs, Macs, laptops, tablets and smartphones. The best known digital display network is the Google Display Network. (You may know it as Google Ad Network). Google follows the search terms that people use when they’re looking for a product or service. Retargeting for a better ROI You’ve probably noticed that when you search Google for a hotel, for example, hotel advertisements appear on your device and follow you around. These advertisers have harnessed Google's ad network to reach you right when hotels are top-of-mind. Agent Promoter does the same thing with people interested in property. Ad Networks like Google's mean you get a better ROI and with Agent Promoter (Promoter), because you are in charge of your budget you are 100% in control. You decide what you want to spend and you can track your results directly in your Promoter Dashboard. Promoter is a powerful platform that links your best reviews to the Google Ad Network. All you have to do is select your review, set a budget, and launch your campaign. In its first six weeks, Promoter delivered more than 26,000 clicks and 30 million page impressions (visits), at an average cost of just 74 cents per click. 'In its first six weeks, Promoter delivered more than 26,000 clicks and 30 million page impressions (visits), at an average cost of just 74 cents per click.' Read more: Promoter delivers over 40 million views to agents With results like these, it’s easy to see why many agents are focusing their marketing spend on digital advertising via their RateMyAgent tools.