RateMyAgent Blog | Real estate agent digital marketing

A growing rent roll increases business value *NEWS: RateMyAgent to recognise property management teams with new award categories at the 2019 Agent of the Year Awards* When you've got a property management team, your rent roll income forms the backbone of your business. Your rent roll feeds your sales arm, because many landlords – particularly those who’ve been with your agency for many years – prefer to sell their property through the same firm. -------------------------- FREE - RateMyAgent for Property Managers Sessions Join RateMyAgent's CEO, Mark Armstrong, as he explores the benefits of the new tool. -------------------------- What’s more, a real estate agency without a rent roll has no sale value. You can’t sell historical sales, but you can sell a rent roll. And – with the sale value of rent rolls generally sitting at 3 or 4 times an agency’s annual property management income – a rent roll with long-term landlords who can vouch for your property managers’ professionalism not only provides a more reliable source of income, but is more likely to attract new landlords – enhancing the value of your rent roll and your business. '85 per cent of consumers read and trust online reviews as much as personal recommendations.' Consumers trust online reviews According to Bright Local, 85 per cent of consumers read and trust online reviews as much as personal recommendations. That’s why we’ve developed RateMyAgent for Property Managers: to help you boost the value of your rent roll and your business, by giving potential landlords access to genuine reviews about your professionalism. It’s easy for landlords to change to another property management service. Reading genuine positive reviews from your current landlords may provide just the impetus they need to make the switch. Give your property management team the opportunity to shine! An agency’s sales team often grabs the spotlight – yet without a hardworking and professional property management team maintaining and increasing the rent roll, the agency behind the sales arm would be worth nothing in practical terms. RateMyAgent is now putting property management teams in the spotlight, with the announcement of new award categories at the 2019 Agent of the Year Awards. The awards will be given to the best Property Management teams at state and national level. Come to a Property Management Session in a city near you to find out more. How RateMyAgent for Property Managers works Using RateMyAgent for Property Managers is simple. The review process is exactly the same as on the sales platform. Your property manager requests a review from their landlords and/or tenants – ideally for each property they manage, to maximise the number of reviews searchable online. Each review is written by the landlord who owns the property and the tenant who rents it. Each review is linked to the address and associated images – so potential landlords know it is genuine. Each review generates its own webpage (URL), creating a unique marketing tool that can be used on your agency’s website and social media channels to amplify your online presence. Get the recognition your Property Management team deserves and upgrade to an Enterprise subscription today. RateMyAgent is touring Australia — starting August 20 Join RateMyAgent's CEO Mark Armstrong, as he discusses how RateMyAgent for Property Managers can: Boost your property management team’s profile and credibility as a highly professional outfit Increase your rent roll and boost the value of your business Enable you to take control of your online profile and increase your digital footprint Plus the details on NEW Agent of the Year Award categories for Property Management Register now for a session in your nearest location, and follow the Facebook events page for news and updates. Suggested reads: Property Management Sessions 2018 NEW: features in RateMyAgent for Property Managers VIDEO: RateMyAgent for Property Managers Have any questions? Contact us at support@ratemyagent.com

How Property Managers can increase their rent roll