RateMyAgent Blog | Real estate agent digital marketing

The report is based on data from 36,128 people who sold a property in Australia between April and December 2018 and who left a review on our site. Again, we asked them one thing. Was your sale price above, in line with, or below your expectations? It’s a question that cuts to the heart of what matters most as a vendor and paints a picture of how people are feeling across Australia about price in the property market. It’s also a reflection of the work of good agents, to set realistic expectations then work hard for the best outcome possible. Price Expectation is an important new perspective on property and agents. Here’s what we found. Talking to Your Money, RateMyAgent CEO Mark Armstrong explains what new insight the Price Expectation Report gives to everyone wanting to understand the property market. RESEARCH HIGHLIGHTS How the market has changed over 2018 Revealing the difference between metro vs regional state-by-state Pinpointing Australia’s happiest and unhappiest regions and local government areas How the price of your home and happiness are linked In depth data state-by-state data in each region and local government area QUICKLINKS The national picture State by state Metro vs Regional by state Our happy places Our unhappy places The price of your home and happiness are linked State snapshot - NSW State snapshot - VIC State snapshot - QLD State snapshot - WA State snapshot - SA THE NATIONAL PICTURE Over the course of 2018 the rising level of unhappiness, declining happiness and declining net happiness is very clear. Cross referencing Price Expectation data with Core Logic’s Price Growth data in Q4 shows the correlation between rising price happiness and rising price growth. (back to top^) STATE BY STATE The latest quarter of data reveals significant differences between states, with Tasmania achieving the highest net positive score and Western Australia the lowest. The picture that Price Expectation gives us at a state level is in line with the much reported tightening occurring in some markets. Reviewing the year state-by state; Shows the shape of the decline in SA, VIC, QLD, NSW, with volatility evident month to month. While WA shows the lowest level of net above expectations it is above it’s low point in September. TAS is net positive but still demonstrating volatility (back to top^) METRO VS. REGIONAL BY STATE Drilling down to examine the difference between metro and regional areas by state is very revealing. TAS, SA QLD sellers are happier in metro areas than regional, while VIC, NSW and WA are happier in regional areas then metro. Tasmania has the greatest balance between metro and regional areas, with both performing strongly. Greater Hobart enjoys the highest level of above expectation results nationally by a large margin, and the lowest below expectation results. The extent to which Sydney property pulls down the overall NSW results is clear, regional NSW ranks 6th nationally, while Greater Sydney has the lowest level of net happiness amongst sellers nationally. The issues in Western Australia arise from both metro and regional areas. Examining the national picture by metro or regional areas reveals more Australian sellers are currently achieving above expectation results outside the metro areas. Both metro and regional decline over the course of 2018, with the gap potentially widening at the end of the year. Cross referencing Price Expectation data with Core Logic’s data for Days on Market shows the correlation between lowering happiness and rising days on market. (back to top^) OUR HAPPY PLACES Australia’s top 10 happiest regions - those sellers achieving the highest net positive results on price expectation. 3 of the top 5 coming from Tasmania. Regional areas represent 7 of the top 10 places. Drilling down further into the regions and looking at local government areas we can see the 10 happiest areas nationally; Clarence in Tasmania is the only area nationally to report no below expectation results Regional areas represent 6 of the top 10, vs 4 for metro TAS and VIC both with 3 in the top 10, SA and NSW with 2 each. (back to top^) THE UNHAPPIEST :( Australia’s top 10 unhappiest regions - those sellers achieving the lowest highest net results on price expectation. NSW dominating with 6 of the top 10 regions (all metro) QLD with 3 and 1 from WA complete the top 10 The Hills District in Sydney has the lowest level of net Price Expectation, with Sydney’s Eastern Suburbs having the highest level of below expectation results nationally. Drilling down further into local government areas we can see the 10 unhappiest areas nationally for sellers; Unsurprisingly, NSW dominating with 7 out of 10 entries, all metro. 2 entries from regional QLD and 1 in metro WA complete the top 10. At this level we see the first examples of more sellers achieving below expectation results than above, showing a net negative price expectation achieved - both examples being in NSW metro. (back to top^) THE PRICE OF YOUR HOME AND HAPPINESS ARE LINKED Our data shows; The clear correlation between happiness declining as the value of a house increases Decreasing happiness across property values as the year progresses. (back to top^) STATE SNAPSHOTS NEW SOUTH WALES Regions in order of net price expectation (highest to lowest) Local government areas in order of net price expectation (high to low) (back to top^) VICTORIA Regions in order of net price expectation (highest to lowest) Local government areas in order of net price expectation (high to low) (back to top^) QUEENSLAND Regions in order of net price expectation (highest to lowest) Local government areas in order of net price expectation (high to low) (back to top^) WESTERN AUSTRALIA Regions in order of net price expectation (highest to lowest) Local government areas in order of net price expectation (high to low) (back to top^) SOUTH AUSTRALIA Regions in order of net price expectation (highest to lowest) Local government areas in order of net price expectation (high to low) (back to top^) Looking for an agent? Find who homeowners in your area recommend.

Price Expectation Report – Feb '19