BY HARRY TUNNECLIFFE
7 SEPTEMBER, 2018
It’s plain old human psychology. Most people dislike confrontation, and they’ll go to great lengths to avoid it.
When they’re looking for the right agent for their property, sellers want to know about two key things:
Before online reviews became available, sellers were forced to call multiple agents, interview them in person, compare them and (feeling awkward and apprehensive) call the agents they decided not to go with.
"If you read reviews about a restaurant, and decide not to go based on those reviews, you’ve just conducted a digital interview – and the restaurateur doesn’t even know they’ve lost business."
The advantage of conducting multiple interviews without having to call or interview agents in person – and not having to call agents back to say they’ve chosen someone else – makes the digital interview more important than the physical interview (or listing appointment).
Yes, the listing appointment still counts – but evidence shows that 85% of consumers trust online reviews as much as a personal recommendation. What’s more, a 2017 report from the National Association of Realtors found that 72% of people contacted just one agent before choosing them to sell their property. In other words, they’ve made up their mind before they even pick up the phone.
Think about other transactions for a minute. If you read reviews about a restaurant, and decide not to go based on those reviews, you’ve just conducted a digital interview – and the restaurateur doesn’t even know they’ve lost business.
If you’re hiring for a sales or administration role, and you check out someone’s LinkedIn profile, you’ve conducted a digital interview – without even having met the person.
They could be the finest restaurant or best job candidate in your area – but if their online presence doesn’t communicate this, you won’t book a table or consider the candidate any further.
It’s the same in real estate. You could be the best agent for a particular seller’s home – but if the seller can’t see that online, you’re losing business without even realising it.
RateMyAgent's Promoter is another powerful way to boost your digital footprint. Promoter turns your chosen reviews into attractive display advertisements; then harnesses the power of Google’s powerful AdNetwork by displaying your review thousands of times to buyers and sellers in your local area. Just one review can really supercharge your digital footprint. It’s a low-risk investment with a big return!
RateMyAgent maximises the power of your digital interviews by:
Want more tips on putting yourself front-and-centre of people’s minds when they’re searching online for an agent? Read more about your Digital Footprint and other suggested reads below.
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