Social Media Manager helps you win listings
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Social Media Manager helps you win listings

Harry Tunnecliffe

BY HARRY TUNNECLIFFE

12 OCTOBER, 2018

Why do award-winning agents use Social Media Manager?

 

According to the latest research, 85 per cent of consumers trust online reviews as much as personal recommendations.

With its powerful networks of family members, friends and business contacts, social media is the ideal way to ensure your reviews from RateMyAgent reach a wider market of people who already know each other – substantially boosting this ‘trust factor’.

 

RateMyAgent’s Social Media Manager is a simple tool that:

 

  • Connects your social media accounts to a single dashboard
  • Automatically generates your listings, sales and/or reviews (it’s your choice) and turns them into social posts
  • Schedules them automatically at the times you choose so you can ‘set and forget’
  • Keeps you front-of-mind with vendors and buyers in your local market, all year round.

 

 

 

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Here’s how some of RateMyAgent’s award-winning agents are using Social Media Manager to help boost their local profiles and help win listings.

Social Media Manager

 

 

“People can see what I’m doing in real time,”

 

“They let me know what they think of a sale or listing when they like or comment on the post. It’s an easier way to keep in touch than direct mailing.”

 

Real-time contact and feedback

Richard Imbesi is Sales Manager at Stockdale & Leggo Glenroy in Melbourne. He is RateMyAgent’s 2018 Agent of the Year in Glenroy and neighbouring Hadfield. Richard is ranked No. 5 Australia-wide.


“Social Media Manager ensures that my sales, listings and reviews are automatically linked to my Facebook page, so they’re updated on Facebook whenever I update my RateMyAgent page,” he says. “I really don’t have to do much; I just let it take care of itself.”

For Richard, Social Media Manager is a great way to keep clients up-to-date with his activity in the market. “People can see what I’m doing in real time,” he says. “They let me know what they think of a sale or listing when they like or comment on the post. It’s an easier way to keep in touch than direct mailing.”

 

 

 

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“I’ve set it up to distribute my listings, sales and reviews daily”

 

“so that when things happen, people see them quickly. They know what I’m doing in the local area, and will sometimes contact me to ask about the market.

 

It’s great for general exposure and for keeping me in mind when they do decide to sell.”

 

An eye to the future

Alan (Cuong) Au is a Sales Executive at Barry Plant St Albans in Melbourne. He is 2018 Agent of the Year in St Albans.

Alan finds Social Media Manager a useful tool to generate feedback from people with an interest in the local market.

“Social Media Manager helps me stay in front of past clients, friends and family who may not be thinking of selling right now, but could be in the longer term. I want them to remember that I’m in real estate, and watch what I’m doing in the market.”

Alan values Social Media Manager’s flexibility to schedule posts at a rate that suits him. “I’ve set it up to distribute my listings, sales and reviews daily,” he says, “so that when things happen, people see them quickly. They know what I’m doing in the local area, and will sometimes contact me to ask about the market. It’s great for general exposure and for keeping me in mind when they do decide to sell.”

Alan sees Social Media Manager as a valuable tool in his broader suite of marketing techniques. “The more avenues you pursue to reach your target market, the higher your chances of generating contact and winning a listing,” he says.

 

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“Vendors place a lot of credibility on reviews written by people they know personally,” 

 

“They see that a Facebook friend has reviewed me. They contact their friend to find out about me, and then they contact me directly.”

 

 

 

Credibility through personal recommendations

Dib Chidiac is an Associate with Raine & Horne Concord in Sydney, and 2018 Agent of the Year in Concord.

He uses Social Media Manager to post client reviews on Facebook as soon as they appear on RateMyAgent. (He prefers to post his sales manually on Facebook to add a personalised touch.)

“People appreciate seeing reviews that they know are genuinely from other clients,” he says. “And I know they’re reading my reviews on Facebook, because the reviews always get a handful of likes.”

Dib appreciates the power of Social Media Manager in widening his networks of potential clients through Facebook. “Vendors place a lot of credibility on reviews written by people they know personally,” he says. “They see that a Facebook friend has reviewed me. They contact their friend to find out about me, and then they contact me directly.”

According to Dib, time-efficiency is another major benefit of Social Media Manager. “Time is money in real estate,” he says. “Using Social Media Manager frees me up to deal with the thing I really need to focus on: personal contact with clients who are selling now, or actively thinking about selling.”

 

 

Social Media Manager is here to help

If updating your social media profile daily to stay top of mind with your audience sounds daunting, there’s a simple solution.

 

Set up Social Media Manager and start automating your social media strategy today.

 

 

Share reviews on social

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Not a subscriber? Explore the capabilities of Social Media Manager.

  

 

Read more: 

Optimise your social media reach – with Facebook Business Pages

 

Having problems?

Contact us at support@ratemyagent.com

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